Connection as a language.
The visual direction aims to preserve the personal nature of the workshops in the digital experience.
Wellbeing · Digital platform2024
Raíz de Ti.
03 / 04Growth can feel personal.
The challenge
Raíz de Ti is a digital platform concept for personal growth courses, workshops, and transformational experiences.
Bring the in-person workshop experience to a digital platform while retaining the brand’s intimate, personal connection.
The thinking behind the experience.
User journey mapping, content strategy, payment flow planning, and mobile-first wireframing.
Journey mappingMobile-firstFigma prototype
Content that guides.
The content strategy organizes the learning offering to support exploration.
Design from the journey.
The prototype connects brand discovery with course exploration and the intention to enroll.
A proposal to explore.
A prototype with a warm visual language and a structure designed to help people explore courses, understand the offering, and move toward enrollment. The project is presented here as a design and prototype.
View prototype