Start with the mission.
Content and visual storytelling place the cause at the center of the experience.
Social impact · Web design2024
Resonar.
02 / 04A cause that deserves to be heard.
The challenge
Resonar is an animal rights organization focused on advocacy, education, and rescue. This project addressed a comprehensive redesign of its website.
Connect emotionally with supporters while maintaining credibility. The website needed to communicate the mission and make the different ways to get involved clear.
The thinking behind the experience.
Stakeholder interviews, persona development, competitive analysis, and iterative prototyping with the team. The intention: connect the organization’s mission with visitors’ needs.
Information architectureStorytellingResponsive design
Emotion with structure.
A clear hierarchy organizes information about the organization, its work, and its resources.
Make participation intentional.
The design considers the journey of people who want to learn about the cause, collaborate, or contribute.
The intention, in the interface.
A clean design approach, with visual storytelling and a structure dedicated to the mission, educational resources, and ways to contribute.
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